Shop Talk: We don’t usually publicize appointments and promotions on this site, but this one is different. Karl Detken has spent the last two decades immersed in the world of DJ and pro-audio product design, development, and marketing. He has successfully driven business for brands like Numark, Denon, Chauvet, V-Moda and most notibly, Pioneer DJ. With that extensive resume, comes a great deal of notoriety. So when Karl makes the move to a new company, it’s news. So with that said, Smithson Martin (www.SmithsonMartin.com), has announced that Karl has been picked as their new Chief Marketing Officer. His responsibilities will include steering the company’s marketing strategy; increasing uptake of products in key markets; and refining the company’s communication strategy, product marketing, and customer messaging initiatives.
“I’m personally excited to bring Karl aboard to as we continue to grow our domestic market and especially as we embark on our Global initiatives” says Michael Shvartsman from Smithson Martin. “His knowledge and experience in the DJ market are formidable and will allow us to introduce an even broader audience to our product line.”
Detken echoed Shvartsman’s sentiments, saying, “I’ve long admired Smithson Martin’s ability to consistently deliver ground breaking disruptive products to their customers. I’m excited now because this industry is about to see some much needed new technology and I’ll be in a position to spread the word about this never before seen products to the DJ community at large and other vertical markets.”